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Zorlu Textiles Group
takes place at Maison Objet Paris, with their world-famous labels |
20 January 2009 |
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Sisley Casa and Valeron represent the Zorlu Textiles Group to the global trend-setting fair, Maison Objet, with their 2009 home textile collection. The stand of Sisley Casa and Valeron takes place at Hall 2 – D60, E59.
The Zorlu Textiles Group is once again on hand at the event when in convened in 2009 and they exhibited their international labels and new products at the Zorluteks stands.
As a result of an agreement signed in 2005, Sisley made its first venture into home textiles, in cooperation with the Zorlu Textiles Group. Under the agreement, Zorlu Textiles Group controls the worldwide production, distribution, and marketing rights to home textile collection that is manufactured with the Sisley Casa brand.
Valeron brand, which is a creation of the Zorlu Textiles Group and which has also been introduced to the Turkish market after have been initially launched in the European market, is also present at the Zorluteks stand. Valeron continues to attract consumer’s interest in more than 40 countries from Europe to the Middle East and Far East where it is recognized as a superior home textiles label known for its simple, elegant and extraordinary style.
Around the world, Sisley Casa products are being sold through distributors. Currently, Sisley Casa is available at Italy, France, Canada, Belgium, Denmark, Finland, Holland, Sweden, Azerbaijan, Iceland, Luxemburg, Norway, Qatar, Korea, Ireland, Singapore, Malaysia, Indonesia, Croatia, Morocco, Bulgaria, Czech Republic, Belarus, Cyprus, Greece, New Zealand, Taiwan, Estonia, Latvia, Russia, Tunisia, Serbia, Lithuania and Turkey.
About Zorlu Textiles Group
The principal business activity of the Zorlu Textiles Group is the production and marketing of yarns and home textile products (curtains, sheets, quilt covers, bedspreads, tablecloths, and piqués).
Korteks, the original company from which the Zorlu Group grew, is the biggest manufacturer of polyester yarns in Europe and the Middle East.
Zorluteks is Europe’s first and one of the top three worldwide, biggest quilt cover manufacturer and also Europe’s leader in integrated curtain production.
The Group commands a leading position in the Turkish home textiles market with its TAÇ brand curtain and quilt cover products.
Through its Linens outlets, Turkey’s first international chain, the Group has introduced an innovative and pioneering approach to the home textiles sector.
The Zorlu Textiles Group also controls the production, distribution, and marketing rights to Benetton, Sisley and Pierre Cardin label home textile products.
Valeron brand, which has been developed by the Group, has been initially launched in the European market, has also been introduced to the Turkish market.
The Zorlu Group’s activities in home textiles have grown rapidly over the years, spreading beyond Turkey’s borders into four continents. Including those in Turkey, the Group has a total of 12 textile manufacturing and marketing companies.
Employing a 8,500 people in 620,000 m2 of enclosed production space, the Zorlu Textiles Group is also one of the world’s leading manufacturers of home textiles, ranking second worldwide with an average daily production rune of about 2,000,000 square meters of products. |
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